Introduction to E-mail Marketing

The term e-mail marketing refers to any advertising of a product, service, or event via an e-mail broadcast as opposed to traditional methods (radio, direct mail, television, billboard, etc...). Whether attempting to sell a product, get signatures for a petition, or raise awareness about a particular issue, there are many advantages to e-mail marketing. If done properly, the service is cost-effective, the results are trackable, and the message can be specifically tailored to the recipient. We offer both full service e-mail marketing, complete with ad design consultation, implementation, and analytics.

If you have never considered (or never heard of) email marketing, there are many reasons to try this method of promoting your business, product, or service. Whether you are your business and operate alone out of your home, own a small to medium sized business, or employ hundreds of people, email marketing can generate leads, sales, and just generally increase visibility.

Businesses and consumers alike are increasingly looking to the internet to find what they need, whether that is growth and sustainability, or a more convenient source for goods and services. There are many ways to take advantage of this opportunity, and email marketing is one of the easiest and most cost-effective.

Outlined below are some of the advantages to choosing email marketing over some more conventional advertising methods such as magazine or newspaper ads, television commercials, and radio spots.

E-mail Marketing vs. Traditional Advertising Methods

E-mail Marketing	Print, Billboard, Television, Radio
Cost-effective	Traditionally very expensive
Choose the number of recipients	At mercy of location, publication, etc...
Track results – how many open, how many visit your website, etc...	No way to determine if anyone has even viewed the ad
Target recipients based upon areas of interest, hobbies, etc... (opt-in/permission-based lists)	At mercy of readership/viewership, who happens to see it
Instant implementation, instant results	Lengthy development process for ad design, waiting for ad to appear, no means of determining how many have viewed ad
Environmentally friendly	Massive use of prints, dyes, electricity