the group of people that an email promotion or campaign targets.

Often abbreviated "click-thru rate," or "CTR," this is the number or percentage of recipients who achieve a campaign's ultimate goal... which is generally the most important measure of a campaign's success.

is the number or percentage of recipients that complete a promotion's ultimate goal. Conversions are also defined as the number of actual sales derived from a promotional sales campaign, which is generally the most important measurement of a campaign's success.

is a file on your computer that records information of where you have been while surfing the internet. The browser stores this information, which allows a site to remember the browser in future transactions or requests. Since the internet's protocol has no way to remember requests, cookies read and record a user's browser type and IP address (your IP address), and store this information on the user's own computer. The cookie can be read only by a server in the domain that stored it.

The process by which an individual consumer is added to a marketing list, wherein he or she signs up to receive offers from third party companies based upon various areas of interest (Example: golf products, home improvement).

is an abbreviation for "Cost Per Thousand." The "M" in the abbreviation is the Roman numeral for one thousand. The Cost Per Thousand simply stands for the amount for one thousand of a particular advertising method.

This term refers to the rate of successfully delivered emails to recipients' Inboxes.

the part of the DNS (Domain Naming System) name that specifies details about the host. A domain is the last 3 letters after the final dot, and it tells you what kind of organization is hosting the website. There are six top level domains commonly used in the U.S. They are: .com (commercial); .edu (education); .net (network operations); .gov (U.S. Government); .mil (U.S. Military); and .org (organization). There are other two-letter domains which represent countries, such as: .uk (United Kingdom), and so on.

is copying information or files from a server or another source to a computer or network.

is an abbreviation for "Graphic Interchange Format." GIF is a graphics format that can be displayed on almost all web browsers. It is a common compression format used for transferring graphic files between different computers. Most of the "pictures" you see online are GIF files. GIF images are the most common form of banner creative.

is an abbreviation for "Hyper-Text Markup Language." This is a coding language used to make hypertext documents for use on the internet. HTML allows text to be "linked" to another file on the Internet.

is an abbreviation for "Hyper-Text Transfer Protocol." HTTP is a standard method of publishing information as hypertext in HTML format on the internet. HTTP is the format of the World Wide Web. When a browser sees "HTTP" as the beginning of an address, it knows that it is viewing a WWW page.

also called a "link," is the clickable link in text or graphics on a webpage that takes you to another place on the same page, another page, or whole other site.

is a word or phrase to focus an online search.

means to agree to receive promotional e-mails when registering on a particular website from the site owner and other companies to whom he or she may rent your e-mail address to. At AD-Site.com we only use "opt-in" lists. We do not spam, period.

to request that an email list owner take your name off of the list or at least make sure you are not sent any promotional e-mails.

This acronym stands for return on investment; i.e. how much money one receives back from campaign as opposed to how much he or she spent on the campaign.

A seed email is an email address (or a list of email addresses) which is included into an email marketing campaign for the purpose of testing deliverability.

is the use of email lists to blanket groups or private emails with indiscrimination, and unsolicited messages of a promotional nature, and is also ILLEGAL. AD-Site.com takes special measures to ensure that we are NEVER spamming!

Split testing is a term used in various types of marketing campaigns (email, SEM, etc...) in which the campaign is divided, or split, into segments for the purpose of testing variables. The variables can be the advertisement itself, a particular list of recipients (email marketing), and so forth. The goal of split testing is to determine the most effective variable in order to maximize results, and ultimately ROI.

is advertising which is being undertaken to "target" a specific demographic, market, or audience that is interested in the specific product you are offering. Targeted marketing is one of the most effective methods of advertising.